GOOOOOOOOOOOD MOOOOOOOOORNIIIIIIIIING SA INYOOOOOOOOOOOOOO! By now, I’m sure this line has become notorious to you: this signals the Nescafe Sweet ‘n Mild commercial. My friend Light Manuel told me she hates this commercial so much, but I love it–it perks me up. Why? Because my son loves it so much.
Raviv’s Yaya Isay told me that this Nescafe commercial is my son’s fave, along with two Colgate commercials (“Brush brush three times a day” and “Parang tiger…rawr!”). She said that my niece Yoona also loves this commercial. Every time this commercial is shown on TV, my son would stop whatever he’s doing and would stare into the TV and smile his cute smile.
Some Sundays ago, when I was in the toddler area of our church, the music ministry was was gushing over how charming my son is ( I couldn’t agree more!). Not to be talbog-ed, a mom/older sister/tita of a three-year old also made pakitang gilas (fart, I’m doing what I hate to do: pasosyal Taglish!). In fairness, this baby girl is pretty and did not disappoint when her older sister/tita/mom asked her to do things to impress Raviv’s fans. One of the things the older sister/tita/mom did was sing the Sweet ‘n Mild jingle. I and the other moms reacted that our babies also love this commercial! It’s just so ironic that its target audience (yuppies and older generation) apparently are irritated with it, but the babies (who are not supposed to drink it) love it!
My son just loves it so much that last week, when he was almost asleep, the commercial aired…lo and behold: he was wide awake again and grinning! The next night at around 10 p.m. he was fast asleep, until the commercial aired! Lo and behold again, he woke up at it took me a long time to put him to sleep again! Me thinks [to my students: I know wrong grammar yung “Me thinks”, type ko lang gamitin ‘yung expression] that this Nescafe Sweet N Mild variant is really effective in keeping people up…commercial pa lang gising na ang mga baby. And, FULLY AWAKE BABY = FULLY AWAKE PARENTS.
I therefore conclude that indeed, Nescafe Sweet N’ Mild keeps parents awake.
- Strike 2 Na! Promise, we’ll listen to you Doc! (momsterteacher.wordpress.com)
- Father and Son Morning Ritual (momsterteacher.wordpress.com)